In contrast to third-party cookies, FloC preserves consumers’ privacy mainly by hiding individuals within a crowd. What are the current concerns and challenges of FLoC?įloC is based on federated learning and has a distinct way of serving advertisements using information from both publishers and advertisers.How can businesses prepare for this change?.How does FLoC ensure privacy over third-party cookies?.How to select interest-based ads using FLoC?.How did the Google FLoC model initiate?.Currently, planning to roll out in 2023, it will deprecate the use of third-party cookies, which have become a privacy-invasive way of user tracking for many years. FLoC is a new model from Google which gives interest-based advertising a more privacy-preserving experience for consumers.
0 kommentar(er)
